Abajo Ltd (pron: 'aba-ho') specialises in strategic research and usability consultancy. Its founder Joel Down has worked in the industry since 1997 and was previously a Director with a leading UK research agency.

Research Consultancy

Abajo Ltd has expertise in several sectors, both consumer and business-to-business, including:
» Digital media
» Content development
» Telecoms
» Travel and tourism
» Corporate communications and public relations

Services include:
» Research audits
» Research programme design and management
» Video ethnographic research and analysis
» Qualitative group moderation and depth interviewing
» Quantitative data collection and analysis
» Reporting and presentation of data for all audiences

We can manage your entire research project, or provide specialist support when required.

Usability Consultancy

Joel Down has been working with users to assess the usability of websites and applications since 1997. In that time he has personally conducted in-depth research with more than 1,000 internet users in the UK, the USA, Belgium, Denmark, Finland, France, Germany, Italy and Sweden.

We are involved at all stages of the development cycle, from concept generation and user needs identification, through prototype design and testing, pre-launch analysis and post-launch evaluation. Joel has worked with clients from across the private and public sectors including:

» AOL » Ask Jeeves » British Airways » Compaq » Department for Work and Pensions » DuPont » Financial Services Authority » General Register Office » Office for National Statistics » Yell

Every project we conduct draws on the contextual knowledge of this work with hundreds of users, allowing us to generate highly actionable findings and recommendations.

Contact

e: joel @ abajo.co.uk
t: +44 (0) 70 50 60 13 13
m: +44 (0) 79 80 86 88 18